Get in the Game with GU

Hand someone a tissue of just about any brand and they’ll probably tell you “thanks for the Kleenex”. Hand someone an energy gel and it’s “thanks for the GU.”

Yes, GU was a first mover in the gel industry, bringing the first gel to the shelf in 1992, but that’s not the reason why the company has become synonymous with an entire product type. Continued innovation is why GU Energy Labs has stayed as the moniker for all performance nutrition. The company constantly updates its products for increased athletic performance while still keeping taste in mind, being a leader in bold and creative flavors such as caramel macchiato and rootbeer. But they are far more than just their namesake product. GU Energy Labs brings advanced nutrition solutions in four different ways:


Hydrate
Created for athletes whose focus is on hydration, GU Brew is formulated with a blend of electrolytes and carbohydrates, providing a light-tasting and rapidly absorbing hydration drink. Sodium, the primary electrolyte lost in sweat, aids hydration by maintaining water balance. This 70-calorie serving of GU Hydration Drink Mix contains carbohydrates (maltodextrin and fructose) that use non-competing pathways to help maximize carbohydrate absorption and utilization while diminishing stomach distress.

Fuel
Created for daily training and competition, GU Energy Gel packs energy-dense calories in a portable packet to help sustain energy demands of any duration or activity. Each packet is packed with electrolytes and branched-chain amino acids (leucine, valine, isoleucine) that may reduce mental fatigue and decrease muscle damage.

Recover
Created for athletes to refuel after demanding activity, GU Recovery Mix packs energy-dense whey protein isolate to promote protein synthesis and reduce muscle-protein breakdown. The carbohydrates (maltodextrin and fructose) help replenish glycogen stores and also play a role in inhibiting exercise-stimulated muscle-protein breakdown. The amino acid arginine (1400mg) is the rate-limiting amino acid in nitric oxide production, which can potentially increase vasodilation and improve oxygen transport. The amino acid glutamine (2800mg) helps promote proper immune function. Sodium, the primary electrolyte lost in sweat, aids in rehydration by maintaining water balance.

Roctane
Created for demanding training and competition, GU Roctane Energy Gel stands out from original GU Energy Gel with more sodium, an electrolyte that aids in hydration, and even more branched-chain amino acids (leucine, valine, and isoleucine) that reduce mental fatigue and decrease muscle damage than our original GU Energy Gel. The amino acid beta-alanine helps promote formation of the intramuscular buffer carnosine, while ornithine alpha-ketoglutarate helps promote muscle repair.

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